In addition to that, in your social networks you have a level of transparency and accountability you don’t have anywhere else. You have already gone through the hard work of building up your social network, figuring out who your friends are and now we are using the power of that to show you great matches. Not only does this give you great people because they are the type of people filtered by your social network, it’s the easiest thing to do. That’s because we really believe in the power of meeting through your friends. Justin: We think of Hinge as the easiest way to meet the best people for you. As a user, if I want to look for singles with a dating prospective, why will I pick Hinge?
I grew up coding a lot and I did some of it in the very beginning but initially we had a couple of developers down in Argentina who worked with us and then eventually we hired in-house developers.ĭigit: A simple search on dating apps throws me an endless list of services and applications on the web and mobile. I didn’t wanted to fill a long profile or do anything that you have to do on a traditional dating site, and that’s kind of where Hinge came from in 2011. I didn’t want to join a or OkCupid because that seemed kind of an overkill but I wanted to do something that really felt like the way I met people in real life through my friends or acquaintances. Justin: I was at the end of my second year at Harvard Business School, and for someone who is about to go into management consulting it is going to be hard to meet new people when you’re travelling all the time. The interview has been faintly edited for better clarity.ĭigit: Starting off with the story of how Hinge came to be, was it a dramatic outcome of a failed love story or were you trying to solve a problem in the first place? Digit got to chat with Justin McLeod, the founder and CEO of Hinge and Samir Kapadia, who is leading the operations in India, on how Hinge works and about its plans for India.
The dating scene globally is changing effectively and Hinge, a dating app that lets you meet people through your second and third-degree connections on Facebook, is trying to make it easier.įoraying into the Indian market, Hinge was launched in Mumbai and it aims to spread further to the other parts of the country soon. Dating apps are storming into the market and they are no longer restricted to only the ones who are having a hard time meeting people in real life and it is no longer about filling out endless forms or paying a huge subscription fee.
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